Services
Website Content Auditing
A Website Content Audit is a page-by-page review detailing strengths and opportunities, delivered in a detailed report.
I evaluate your web pages using my 21-Point Usability Checklist and The 5 C’s Content Guide™ for Web Pages That Work, looking specifically to see if your site is:
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Clear: Offering helpful, scannable information within a user-friendly structure;
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Customer-focused: Speaking to visitors one-on-one with solution-oriented messages;
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Consistent: Connecting all pages with a constant brand voice and SEO approach
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Competitive: Using the most relevant SEO keywords and sales copy to differentiate you from your competition;
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Conversion-optimized: Guiding visitors with offers and links that generate action; how well your content guides prospects through pages; leads to orders.
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Case Study
The primary purpose of a case study is to conduct an in-depth analysis of a specific situation or product to provide insights into underlying factors, processes, and outcomes.
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The primary approach of a case study involves an objective and comprehensive examination of a specific case, often using rigorous research methods and data analysis. It seeks to provide a detailed and evidence-based understanding of the case, often exploring multiple perspectives and potential influencing factors
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Case studies can cover a wide range of contexts and may include challenges, failures, or obstacles encountered in addition to successes. They focus on presenting a comprehensive analysis of a situation or problem, which may involve complexities, uncertainties, or conflicts.
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Case studies are typically aimed at researchers, professionals, or individuals interested in gaining deeper insights and understanding complex phenomena. They often use technical language, data, and analysis to communicate findings.
Blog Writing
Blogging is the process that implies creating articles, photos, and other forms of content and publishing them on a website. Its characteristics include informal language, a laid-back atmosphere, regular updates, lifehacks, tips, and a high level of customer engagement.
One of the most significant benefits of blogging is that it helps you build customer relationships. Regularly providing valuable content help create a bond of trust with your readers. They come to see you as an expert in your field and are more likely to buy from you when they need something you offer.